RE: GA4 installed, problems with attribution
Has anyone installed GA4 yet? Have you compared Google Analytics 4 and Universal Analytics (UA)? Specifically, attribution?
Google Ads (CPC) attributed revenue and sessions are 95% less in GA4 than in UA. On the flip side, organic attributed sessions and revenue are far higher in GA4.
I’m certified in GA4, and I realize the attribution models in GA4 are different compared to UA, but changing the attribution models never causes a 95% drop.
I installed GA4 using the SuiteCommerce Google Tag Manager Editor bundle.
That’s good insight. Thank you!
I’ve noticed that if you go to the Advertising > Model Comparison tab and select Session Source/Medium as a secondary metric, everything gets attributed to and bucketed under Referrals. Screenshot attached.
I’ve talked to the Google Tag Manager team, who suggested adding clientsitedomain.com as a Referral Exclusion. That seems like more of a hack than a fix, but I’ll try it.
